Interview with Blikvanger


Pevaton is a wholesale platform connecting brands across Europe. We already have 150+ partner brands from Georgia and Ukraine. In this Blog we present an interview with our partner brand from Georgia- Blikvanger.

Why Blikvanger? What is the concept of the Brand?

The name – Blikvanger is a German-Dutch word meaning eye-catcher, memorable. The word also means a butterfly catcher.

The concept and meaning of the brand is to bring together a variety of styles and make them blend into one concept – being fierce and confident. Blikvanger gives its customers a chance to express their inner world as much as possible and to dress out of frame, it seeks to unravel the multidimensional personality and diverse temper. However, in its style, Blikvanger always catches a perfect balance between “normal” and “out of frame”.

Blikvanger is to dare, have fun, be fun, be confidently cool, be risky, enjoy life!

How and when was Blikvanger created?

Blikvanger is a Georgian brand established in Tbilisi, Georgia. The brand was founded in November 2016. Since 2017 Blikvanger collections are present on MBFWT runway. The brand has also participated in MBFW Madrid and Fashion Week Poland, featured their collections in Pitti Super showroom in Milan and Who’s Next trade show in Paris as well.

Does the brand have experience in foreign markets? Are you currently using other e-commerce platforms?

Blikvanger has experience in the international market. It has been a while since several e-commerce brands have been introduced. We have interest and offers from several other e-commerce companies and negotiations are underway.

Have you experienced mistrust on orders received abroad?

It is not a problem of trust as much as  the transportation costs are highly expensive.

Why Pevaton? What are your expectations regarding us?

We expect Pevaton to help us enter the overseas market more widely, increase awareness, brand credibility, stable customers and large orders. That will be an achievement for both parties.

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